A firm uses a core offensive strategic market plan of investing to grow sales in existing markets.The strategic objective of the firm is to grow in existing markets.Which of the following strategies is the firm most likely to use?

Question

Quizplus · Accepted Answer

The firm's core offensive market plan of investing to grow sales in existing markets suggests that they want to increase demand for their products within their current markets. Therefore, the most likely strategy they will use is to expand market demand.

A Firm Uses a Core Offensive Strategic Market Plan of Investing