The growth in the gaming console market led to the emergence of a gaming consoles segment for products priced under $1,000.Though its current product line-up begin at $3,000,Sentinel Inc. ,an American gaming equipment manufacturer,responded to this need by launching a product,the Cerebro Console,priced at $920,designed for the price-performance needs of the segment.Which of the following offensive strategies did Sentinel Inc.use?
A)improve customer retention
B)improve customer loyalty
C)enter new market segments
D)harvest for cash flow
E)divest for cash flow

Question

Quizplus · Accepted Answer

Sentinel Inc. launched a product targeting a new market segment for gaming consoles priced under $1,000. This indicates that the company used the offensive strategy of entering new market segments.

The Growth in the Gaming Console Market Led to the Emergence