Costigan's Skates Inc. ,a firm that manufactures and exports skateboards,wants to grow financially,but decides that the market for skateboards is fairly saturated.The firm's management team decides to expand into manufacturing snowboards,as they believe the Costigan brand will have credibility in this area and the market will not be saturated.In this example,Costigan's Skates Inc.is using the ________ offensive strategy.

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Costigan's Skates Inc. is entering a related new market by expanding into snowboards. They believe that their brand credibility in skateboards will transfer to snowboards, indicating that this is a related market expansion.