When pioneers set a standard that other businesses entering the market must follow in order to compete,the standard is referred to as a ________.
A)competitive lead
B)functional lead
C)dominant design
D)functional design
E)dominant lead

Question

Quizplus · Accepted Answer

The standard set by pioneers that others must follow is referred to as a dominant design. This term describes a widely accepted set of features and design choices that become the norm in a particular industry or market, making it difficult for newcomers to compete without adopting these same standards.

When Pioneers Set a Standard That Other Businesses Entering the Market