The strategic market planning process begins with a careful assessment of market attractiveness and competitive position for each product-market that a business serves or is considering serving.

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The statement is true. The strategic market planning process starts with evaluating the market attractiveness and competitive position for each product-market a business operates in or plans to operate in. This assessment helps the business identify opportunities and challenges and develop effective marketing strategies to address them.

The Strategic Market Planning Process Begins with a Careful Assessment