Clarence Inc.conducts a market research,which reveals that its market size is of 40% relative importance and the attractiveness rating of this factor is 80 (i.e. ,attractive).It identifies that its market growth is of 30% relative importance and scores a rating of 60 (i.e. ,somewhat attractive);and its buyer power is of 30% relative importance and scores a rating of 40 (i.e. ,somewhat unattractive).The firm has a market forces factor importance of 30%.Calculate the overall market attractiveness score for the assessed opportunity.

Question

Quizplus · Accepted Answer

The overall market attractiveness score is calculated as the weighted average of the individual factor scores, where the weights are the relative importance of each factor. In this case, the overall market attractiveness score is:(0.4 * 80) + (0.3 * 60) + (0.3 * 40) = 18.6