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A Monetize Strategy Differs from a Harvest Strategy in That

Question 29

Multiple Choice

A monetize strategy differs from a harvest strategy in that a monetize strategy ________.


A) is a defensive strategy
B) manages prices and marketing resources in a way that maximizes cash flow without exiting the market
C) is used for maximizing profits and cash flow as a business slowly exits a product-market
D) protects an attractive market position in which the business dominates with respect to competitive position
E) is a strategy for exiting a market by selling or closing down the business or eliminating the product

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