Kristy's Decorations Inc.is a firm that manufactures and sells Halloween decorations in Oakland.The firm starts heavily advertising its products during September and October,and sets up temporary shops in various neighborhoods during this period.After Halloween is over,the firm does not direct any messages to its target customers till the next year.In this example,Kristy's Decorations Inc.uses which of the following marketing communications strategies?

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Kristy's Decorations Inc. concentrates its advertising efforts heavily in the months leading up to Halloween, and then does not continue to communicate with customers until the next year. This is an example of a concentrated frequency strategy, which focuses advertising efforts within a specific period of time rather than spreading them out evenly throughout the year.