A television advertisement achieves 200 GRPs over a 4-week exposure period.The advertisement is run in alternating 4-week periods in which during the intervening 4-week period no messages are run.This is an example of which of the following approaches to message reinforcement?

Question

Quizplus · Accepted Answer

This is an example of pulsing, in which advertisements are run in bursts (or pulses) with non-advertising intervals in between. This approach is used to maximize the efficiency of the advertising budget by concentrating spending during periods of high advertising impact, while still maintaining a minimum level of exposure during non-advertising periods.

A Television Advertisement Achieves 200 GRPs Over a 4-Week Exposure