The objective of a ________ communication strategy is to motivate channel intermediaries to carry a particular product or brand and,in this way,make it more available to consumers.

Question

Quizplus · Accepted Answer

A push communication strategy is designed to push a product or brand into the market by motivating intermediaries such as wholesalers, distributors and retailers to carry the product and promote it to end-users. This helps to make the product more widely available to consumers.

The Objective of a ________ Communication Strategy Is to Motivate