A recognized brand name product means higher quality to many consumers.Among Garvin's five quality types, this is an example of ___________________.
A)measurable quality
B)transcendent quality
C)product quality
D)manufacturing-based quality
E)value quality

Question

Quizplus · Accepted Answer

This is an example of transcendent quality, as the brand name itself goes beyond the tangible aspects of the product and represents a higher level of perceived quality to consumers.

A Recognized Brand Name Product Means Higher Quality to Many