Belinda Bose is reviewing a newly proposed advertising campaign.Based on her 15-years' experience, she believes the campaign has a 75% chance of significantly increasing brand name recognition of the product.This is an example of assigning probabilities using the ________________ method.
A)subjective probability
B)relative frequency
C)classical probability
D)a priori probability
E)a posterior probability

Question

Quizplus · Accepted Answer

Belinda Bose is using her personal judgment and experience to estimate the probability, which is characteristic of the subjective probability method. This method relies on individual belief or expertise rather than on historical data or predefined models.

Belinda Bose Is Reviewing a Newly Proposed Advertising Campaign