If data indicated that a new product could serve as a cheaper substitute for a company's product, the CEO of the latter company might __________:
A)increase prices
B)decrease costs
C)look for a new, unique use of his/her product
D)try to put the competitor out of business
E)close several production plans

Question

Quizplus · Accepted Answer

The CEO might look for a new, unique use of the product to differentiate it from the cheaper substitute and maintain its market position.

If Data Indicated That a New Product Could Serve as a Cheaper