Rebecca Sear, Marketing Director of a regional restaurant chain, is directing a study to identify and assess the in-dining experience of the customers at one of the restaurants.She directs her staff to design a web-based market survey for distribution to 100 of all the restaurant's customers who enjoyed a meal during the past 6 months.For this study, the set of 100 customers is ________________.
A)a parameter
B)a sample
C)the population
D)a statistic
E)the frame

Question

Quizplus · Accepted Answer

The set of 100 customers selected for the survey represents a sample because it is a subset of all the restaurant's customers who dined there in the past 6 months, used to gather information and make inferences about the entire customer base.

Rebecca Sear, Marketing Director of a Regional Restaurant Chain, Is