Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of customers is stable at 1,500, but they are purchasing less each year.
She orders her staff to search for causes of the downward trend by selecting a focus group of 40 industrial customers.Sue is ordering a __________.
A)statistic from the industrial customers
B)census of the industrial customers
C)sample of the industrial customers
D)sorting of the industrial customers
E)parameter of the industrial customers

Question

Quizplus · Accepted Answer

Sue is ordering a sample of the industrial customers because she is selecting a smaller group (40 industrial customers) out of the total population (1,500 customers) to study and gather information.

Sue Taylor, Director of Global Industrial Sales, Is Concerned by a Deteriorating