Future Video, a gaming company, is awaiting a marketing survey that will tell them how well and in what markets their latest game console is selling.The VP of Marketing has to develop contingency plans for the investors based upon this information.What type of analytics would the VP most likely be using?
A)descriptive
B)visual
C)prescriptive
D)time-series
E)volume

Question

Quizplus · Accepted Answer

Prescriptive analytics would be used in this scenario because it involves analyzing data to determine the best course of action to take in the future. The VP of Marketing is looking to develop contingency plans based on the survey results, which is a forward-looking strategy that prescriptive analytics supports by suggesting decisions to benefit from the predictions.

Future Video, a Gaming Company, Is Awaiting a Marketing Survey