___________ refers to the allocation of revenues and costs to customer segments or individual customers to calculate the profitability of the segments or customers.
A)Customer profitability analysis
B)Net present value
C)Customer lifetime value
D)Activity-based costing (ABC)

Question

Quizplus · Accepted Answer

Customer profitability analysis is the process of allocating revenues and costs to customer segments or individual customers to determine the profitability of those segments or customers. This helps businesses understand which customers are more profitable and tailor strategies accordingly.

___________ Refers to the Allocation of Revenues and Costs to Customer