Dual distribution refers to an alliance that allows customers to purchase products from two or more name-brand retailers at one store location.

Question

Quizplus · Accepted Answer

Dual distribution refers to a distribution strategy where a manufacturer sells products through multiple channels, often using both direct (such as selling directly to consumers) and indirect methods (such as selling through a retailer). It does not specifically refer to an alliance allowing customers to purchase products from multiple name-brand retailers at one location.

Dual Distribution Refers to an Alliance That Allows Customers to Purchase