____ costs are the costs incurred when a customer changes from one supplier or product to another.
A) Detrimental
B) Rotating
C) Oscillating
D) Switching

Question

Quizplus · Accepted Answer

Switching costs are the costs that a customer incurs as a result of changing from one supplier, product, or service to another, which can include financial, time, effort, and psychological costs.

____ Costs Are the Costs Incurred When a Customer Changes