____ power is when customers seek to drive down price and improve quality.
A) Buyer
B) Intentional
C) Supplier
D) Group

Name: ____ power is when customers seek to drive down price and improve quality. A) Buyer B) Intentional C) Supplier D) Group
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Question

Quizplus · Accepted Answer

Buyer power refers to the influence that customers have over a company, where they can exert pressure to lower prices or demand higher quality products and services.

____ Power Is When Customers Seek to Drive Down Price