Kreme Makeups,Inc. ,an SBU of Kreme Industries,offers a wide variety of makeup products and accessories for women.Although the market growth rate is high,the SBU's current market share is low and it needs substantial investment.The parent company is trying to decide if Kreme Makeups has long-term sustainability before investing any more cash in it.In the context of the BCG matrix,this SBU of Kreme Industries would be classified as a ________.

Question

Quizplus · Accepted Answer

Kreme Makeups, Inc. is described as having a high market growth rate but a low market share, which requires significant investment to improve its position. This fits the definition of a "question mark" in the BCG matrix, which are businesses that operate in high growth markets but have low market shares.