Which strategy is an organization following when it focuses on making an organization more competitive by developing a product or products that customers perceive as being different from products offered by competitors?
A)cost leadership
B)differentiation
C)focus
D)stability
E)divestiture

Question

Quizplus · Accepted Answer

The differentiation strategy involves making an organization more competitive by developing unique products that customers perceive as different and better than those of competitors. This approach emphasizes uniqueness and innovation in product features, quality, or brand image.

Which Strategy Is an Organization Following When It Focuses on Making