A sales manager sets the following performance objective for members of his sales team: To increase customer sales by 10 percent within the next 6 months.Which one of the following is a valid criticism of this objective?
A)It does not pinpoint expected results.
B)It is not stated in simple fashion.
C)It is not achievable.
D)It does not relate to specific actions.
E)It is not related to other organizational objectives.

Question

Quizplus · Accepted Answer

The objective of increasing customer sales by 10 percent within the next 6 months lacks specificity regarding the actions or strategies the sales team should employ to achieve this goal. It states a desired outcome without outlining the specific steps or methods to be used, making it difficult for team members to understand exactly what is expected of them in terms of behavior or actions.

A Sales Manager Sets the Following Performance Objective for Members