An organization that is innovative but not creative is characterized by a fertile source of good ideas,but lacking in the ability to make the ideas tangible.

Question

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Innovation typically involves not just having creative ideas but also the ability to implement and make those ideas tangible. Creativity is about generating new and novel ideas, while innovation is about applying those ideas in a practical, useful manner. An organization that is innovative but not creative would struggle to generate new ideas in the first place, contradicting the statement.

An Organization That Is Innovative but Not Creative Is Characterized