Betty and David decide to conduct a survey to observe people's reaction to their innovative idea for a new product.With the help of an organization that conducts primary research,the couple is able to acquire responses of people from their town with a population of less than 500.The results are very encouraging and they decide to start their company.What error have they committed?
A)hypercorrection
B)cognitive distortion
C)law of small numbers
D)defense mechanism
E)overregularization

Question

Quizplus · Accepted Answer

They committed the error of the law of small numbers by assuming that the small sample size from their town is representative of a larger population's reaction to their product. This can lead to overgeneralization and potentially inaccurate predictions about the broader market acceptance of their idea.

Betty and David Decide to Conduct a Survey to Observe