A key input variable in many marketing models of customer loyalty is the
A)mean profit per customer.
B)number of customers.
C)churn rate.
D)time horizon.

Question

Quizplus · Accepted Answer

The churn rate, which measures the rate at which customers leave or stop purchasing from a company, is a crucial input in marketing models focused on customer loyalty. It helps in understanding and predicting customer retention trends.

A Key Input Variable in Many Marketing Models of Customer