The most important assets of a franchisor are its:

Question

Quizplus · Accepted Answer

The business name and reputation are crucial assets of a franchisor as they serve as the brand identity and differentiate it from competitors. A strong business name and reputation build trust and confidence among customers and potential franchisees, ultimately leading to increased sales and profitability. While the other options listed may also be important, they are not as critical as the brand identity and reputation of the franchisor.

The Most Important Assets of a Franchisor Are Its