Slip-Ons Inc.a footwear manufacturing company,sells its products both through its website and its physical stores.However,it offers the same prices and discounts in both the platforms.Slip-Ons Inc.has taken these measures to minimize a potential

Question

Quizplus · Accepted Answer

By offering the same prices and discounts on both its website and in its physical stores, Slip-Ons Inc. is aiming to minimize channel conflict, which occurs when different sales channels (like online and offline stores) compete against each other, potentially harming the brand's overall sales or customer loyalty.