Caf-All,a coffee shop,uses _____ advertising when it tells people that "hard-working" people prefer its coffee over the coffee sold by its competitor,Moon-Cafe.

Question

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Comparative advertising directly compares the advertiser's product against the competitors' products, highlighting the advantages. In this case, Caf-All is comparing its coffee to Moon-Cafe's, suggesting it is the preferred choice for "hard-working" people.

Caf-All,a Coffee Shop,uses _____ Advertising When It Tells People That