Compserve Inc.a computer manufacturer,is offering $150 cash back on the purchase of a computer.This is an example of
A)specialty advertising.
B)a rebate.
C)a sample.
D)a premium.

Question

Quizplus · Accepted Answer

A rebate is a partial refund to someone who has paid too much for tax, rent, or a utility. In the context of marketing, it refers to the return of a portion of the purchase price by the seller to the buyer, which is exactly what Compserve Inc. is doing by offering $150 cash back on the purchase of a computer.