A pushing promotional strategy is
A)designed to promote one item at a time and place it near the location of an actual purchase decision.
B)designed to encourage consumers to ask for a specific product even if a retailer does not carry it.
C)primarily used when goods or services are marketed to the ultimate consumer.
D)designed to market a product,product line,or service to wholesalers and retailers.

Question

Quizplus · Accepted Answer

A pushing promotional strategy is aimed at channel members like wholesalers and retailers, rather than directly at consumers. It involves promoting products to those who can then push them onto the end consumer through their sales channels.

A Pushing Promotional Strategy Is