Bassetts,a large national supermarket chain,bases pricing decisions on market share and the percentage of a market controlled by a certain product.Bassetts bases its pricing decisions on
A)volume objectives.
B)profitability objectives.
C)prestige objectives.
D)breakeven analysis.

Question

Quizplus · Accepted Answer

Bassetts bases its pricing decisions on volume objectives, as it focuses on market share and the percentage of a market controlled by a certain product, which are indicators of sales volume rather than profit margins, prestige, or breakeven points.

Bassetts,a Large National Supermarket Chain,bases Pricing Decisions on Market Share