Which of the following best describes convenience products?
A)Items a consumer seeks to purchase frequently,immediately,and with little effort
B)Items typically purchased only after the buyer has compared competing products in competing stores
C)Goods that a purchaser is willing to make a special effort to obtain
D)Goods and services such as payroll services and huge multifunction copying machines used in operating an organization

Question

Quizplus · Accepted Answer

Convenience products are those that consumers buy regularly and without much thought or effort, such as household items or everyday groceries. They are characterized by their ease of purchase and the consumer's desire to access them with minimal hassle.

Which of the Following Best Describes Convenience Products