Life insurance and burial services are examples of which type of products?
A)Specialty products
B)Shopping products
C)Unsought products
D)Convenience products

Question

Quizplus · Accepted Answer

Unsought products are goods and services that the consumer does not actively seek out to purchase or may not even know about until they need them. Life insurance and burial services fall into this category because typically, consumers do not think about or plan for these services until they are faced with a situation that necessitates their consideration or purchase.

Life Insurance and Burial Services Are Examples of Which Type