While marketing a new wireless phone,Martins Corp.decided to skip the _____ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.
A)concept development and business analysis
B)test marketing
C)product development
D)screening

Question

Quizplus · Accepted Answer

Test marketing often involves a limited production run to gauge consumer response, which can be expensive and potentially reveal strategies to competitors. Skipping this stage can save costs and protect product strategies.

While Marketing a New Wireless Phone,Martins Corp