Which of these refers to a companywide customer orientation with the objective of achieving long-run success?
A)Marketing concept
B)Big data
C)Consumer behavior
D)Cause marketing

Question

Quizplus · Accepted Answer

The marketing concept is a business philosophy that holds that long-term success can be achieved by focusing on the needs and wants of customers. This approach involves a companywide customer orientation with the goal of achieving long-run profitability and success through customer satisfaction.

Which of These Refers to a Companywide Customer Orientation with the Objective