The common bases for segmenting consumer markets include all of the following EXCEPT _____ factors.
A)psychographic
B)geographic
C)demographic
D)end-use

Question

Quizplus · Accepted Answer

End-use is not a common base for segmenting consumer markets; it is more relevant to product-specific applications or industrial markets. Psychographic, geographic, and demographic factors are standard bases for segmenting consumer markets, focusing on lifestyle, location, and statistical characteristics, respectively.

The Common Bases for Segmenting Consumer Markets Include All of the Following