The marketing strategy that focuses on the precise way a B2B purchaser will use a product is known as ______.
A)product-related segmentation
B)geographical segmentation
C)end-use segmentation
D)demographic segmentation

Question

Quizplus · Accepted Answer

End-use segmentation is a marketing strategy that focuses on how a business-to-business (B2B) purchaser will use a product, tailoring marketing efforts to the specific applications of the product for different business customers.

The Marketing Strategy That Focuses on the Precise Way a B2B