What is the first step a company should take when responding to a crisis?
A)Call or e-mail members of the press to deny the story
B)Issue a "no comment"
C)Respond quickly with a prepared statement
D)Arrange a press conference with the company's PR representative

Question

Quizplus · Accepted Answer

Responding quickly with a prepared statement allows a company to control the narrative and address the crisis proactively, ensuring accurate and consistent information is communicated.

What Is the First Step a Company Should Take When