The Coca-Cola Company designs its ads around the world to emphasize a common theme.These ads are modified only slightly for local markets.Coca-Cola is using which of the following strategies in its international operations?
A)Global business strategy
B)Host country strategy
C)Uniform pricing strategy
D)Multidomestic strategy

Question

Quizplus · Accepted Answer

Coca-Cola is using a Global Business Strategy, which involves creating a consistent brand image and marketing message across different countries with minimal adjustments for local markets. This approach emphasizes a unified global image rather than tailoring products or marketing campaigns extensively to fit local cultures or preferences.

The Coca-Cola Company Designs Its Ads Around the World to Emphasize