The__________provides the behavioral setting where service encounters take place.
A) facility location
B) service process and job design
C) servicescape
D) value chain model

Question

Quizplus · Accepted Answer

The servicescape refers to the physical environment in which the service is delivered, and it plays a crucial role in creating a comfortable and appealing atmosphere for customers. Therefore, it directly provides the behavioral setting for service encounters to take place. Facility location, service process and job design, and value chain model are also critical factors in delivering quality service, but they do not directly provide the behavioral setting for service encounters.

The__________provides the Behavioral Setting Where Service Encounters Take Place