The critical differences between the designs of goods and services lie in the:
A) detailed product and process design phases.
B) research and analysis phases.
C) customer benefit package design and configuration phases.
D) market introduction and deployment phases.

Question

Quizplus · Accepted Answer

The critical differences between the designs of goods and services are primarily found in the detailed product and process design phases, as these phases involve specific considerations for tangible goods versus intangible services.

The Critical Differences Between the Designs of Goods and Services