The GAP model helps managers analyze goods and services and the processes that make and deliver them to identify and close the largest gaps and improve performance.

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The GAP model is a widely accepted tool used by managers to analyze and improve the delivery of goods and services. It focuses on identifying the largest gaps between customer expectations and the actual experience and performance of the company. By addressing these gaps, managers can make improvements and enhance overall performance.

The GAP Model Helps Managers Analyze Goods and Services and the Processes