In the context of the pre- and postproduction services perspective of a value chain, which of the following statements is true of postproduction services
A) They focus solely on gaining new customers.
B) They include contract negotiations.
C) They focus on keeping existing customers.
D) They include good and service guarantees.

Question

Quizplus · Accepted Answer

Postproduction services focus on the activities that occur after production is complete, including customer service, technical support, and ongoing maintenance. One of the primary goals of postproduction services is to keep existing customers satisfied and engaged with the company, which can lead to repeat business and referrals. While contract negotiations and guarantees may be part of postproduction services, they are not the primary focus.

In the Context of the Pre- and Postproduction Services Perspective