Jason and his friend went to a coffee shop. They ordered two cappuccinos and received a complimentary chocolate waffle and cookie along with their order. In the context of a customer benefit package (CBP), the chocolate waffle and the cookie are _____.
A) intangible products
B) core offerings
C) peripheral goods
D) primary goods

Question

Quizplus · Accepted Answer

The chocolate waffle and cookie are peripheral goods, which are additional items offered by the business as a complementary benefit. They are not core offerings (such as the cappuccinos) or primary goods (such as coffee beans) and they are not intangible products (such as customer service or brand image).

Jason and His Friend Went to a Coffee Shop