Which of the following represents geographic segmentation?
A) Based on regional variables such as region, climate, population density, and population growth rate
B) Based on variables such as age, gender, ethnicity, education, occupation, income, and family status
C) Based on variables such as values, attitudes, and lifestyles
D) Based on variables such as usage rate, usage patterns, price sensitivity, and brand loyalty

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market into different geographical units such as regions, cities, or neighborhoods. Choice A correctly identifies variables like region, climate, population density, and population growth rate, which are all related to geography.

Which of the Following Represents Geographic Segmentation