Which of the following represents psychographic segmentation?
A) Based on regional variables such as region, climate, population density, and population growth rate
B) Based on variables such as age, gender, ethnicity, education, occupation, income, and family status
C) Based on variables such as values, attitudes, and lifestyles
D) Based on variables such as usage rate, usage patterns, price sensitivity, and brand loyalty

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into segments based upon different psychographic factors, which include values, attitudes, and lifestyles. This type of segmentation helps marketers understand and target customers based on their inner motivations and psychological characteristics, rather than just demographic or geographic information.

Which of the Following Represents Psychographic Segmentation