Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Name: Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Pay-per-call refers to a type of advertising where advertisers pay based on the number of phone calls made by viewers of an ad, not for choosing keywords to appear as sponsored links on Google results pages.

Pay-Per-Call Are Keywords That Advertisers Choose to Pay for and Appear