Mass customization is the ability of an organization to tailor its products or services to the customers' specifications. For example, customers can order M&Ms in special colors or with customized sayings such as "Marry Me."

Question

Quizplus · Accepted Answer

Mass customization refers to the process where companies produce goods and services to meet individual customer's needs with near mass production efficiency, allowing for personalization like the M&Ms example.

Mass Customization Is the Ability of an Organization to Tailor