Bethany Jones is a real estate agent who specializes in the luxury home market in the Orlando, FL, area. Bethany is highly technical and uses many types of online marketing techniques to increase business. One of most successful online marketing techniques is to place a rectangular graphic display along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bethany using?
A) A cookie
B) A banner ad
C) A pop-up ad
D) A click-through ad

Question

Quizplus · Accepted Answer

Bethany is using a banner ad, which is a form of online advertising that involves placing a rectangular graphic display at the top or bottom of websites. This technique is effective for promoting products or services to a wide audience.

Bethany Jones Is a Real Estate Agent Who Specializes in the Luxury